Is accessibility just the latest buzzword to trip off the tongue of the new media gurus of the City?
For once the answer to this is simple - No, definitely not.
Accessibility is all about creating user-friendly websites. Sites that are easy to use no matter what your technical level of ability is, regardless of the hardware you are using, or if you have a physical disability.
Using the latest web standards your website can provide a unique experience to all users. Your site will offer optimum access to both users with state of the arts browsers and a more streamlined access for people navigating on mobile phones and PDAs. It's all about providing the right format for your users, whilst catering for customers with a disability. I believe this is the cornerstone to making your site accessible to everyone.
See for yourself … Check out the effect by clicking on the links below the main navigation menu.